During conversations with clients, we often hear that understanding your customer can be challenging and understanding the value is they experience using your product or service. That is why use the value proposition canvas to help you understand customers.  
Value Proposition workshop

We start with your customer profile, defining customer jobs, understanding their gains and pains. Than we visualise the value you create and define the most important components of your offering and answer questions like; how you relieve pain and create gains for your customers with a product-Market fit. This workshop is part of our 4-step Design Sprint framework where we use a rock-solid process and democratic structure that delivers one value proposition in just 2.5 hours. 



The Value Proposition workshop is widely applicable. Listed below some examples of developed with the help of our workshops.

  • How can we retrieve information from different sources, centralize it, and make it transparent for different end-users?
  • How can we map out the desired working method and sequence of the steps in the work process and then develop it into a tool, application and/or interface?
  • How can we find out or research where frustration and bottlenecks are and then categorize and prioritize these with the end-user?


With our approach, you get a grip on the problem definition. The predetermined problem definition is viewed by the team from multiple perspectives and assessed democratically. It often results in a well thought out and defined problem which is worth solving in terms 

Dogodtopeople’s problem solving workshop has helped us quickly to get to the core. It gave us a clear  direction to the many ideas we have as a company. The fact that you can also do this remotely has surprised me more than positively.!”

John van Vliet