Here is how TUI used a Google Design Sprint
It is nog a big secret that TUI has many returning customers. To further strengthen the relationship with their customers, TUI has, partly by conducting research among its customers, developed a programme that will support this process.
Scope for the Design Sprint:
In collaboration with the Dogoodtopeople team and TUI, a multidisciplinary team has been defined. Within a 4-day Google Design Sprint, the goal was to gain insights regarding the program that will be launched in the broadest sense of the word.